Meet Sporting manager Emily Holloway: The woman powering Formula E behind the scenes

Formula E is all about high-speed electric cars driven by fearless racers, backed every moment by a skilled team of engineers. But behind the scenes, there's a woman orchestrating it all—ensuring seamless communication between the teams and Formula E departments, dashing from one task to another to keep everything on schedule, overseeing Race Control, track safety, and handling countless other responsibilities that make the motorsport such a spectacular event.

How Emily Holloway made it to Formula E

"The camaraderie and shared dedication are what I love most about my job. Motorsport can be demanding, but we always pull together,” she says about her work. Emily didn’t land straight into Formula E’s sporting team; instead, she explored various roles on her journey to becoming a Sporting Manager. A sports enthusiast with a love for travel, she moved from working in a rugby stadium to the Formula 1 hospitality team, then to Formula E’s catering team, before finally finding her place where she is today.

Emily carved her own space in a predominantly male environment—among engineers and operational staff—not by chance, but by consistently proving her leadership and management skills from day one.

She considers the Rome E-Prix in Season 4 her biggest milestone to date. In just one month, she pulled off a mammoth task: managing hospitality for 1300 guests under intense pressure and many sleepless nights. She told Formula E’s Girls on Track how the appreciation she received after the event made every moment worth it.

Motorsport, and Formula E in particular, is still evolving when it comes to embracing more women in its workforce. When asked what it takes to land a role like hers, Emily shared with FIAFormulae.com, “Network and connect. Don't be afraid to put yourself out there. Your enthusiasm and can-do attitude will make you stand out. And always be prepared to go the extra mile."

Right now, Emily is likely focused on the upcoming double-header race in Monaco, scheduled to take place in motorsport’s dream destination on May 3 and 4.

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