The Jacksonville Jaguars may have just redefined how NFL teams announce their season schedules. Forget the traditional graphics or cinematic hype videos—this year, the Jags went full viral, dropping a TikTok campaign that pairs each of their 2025 home games with suggestive poses inspired by Sabrina Carpenter’s hit track “JUNO.”
And yes, it's exactly as bold as it sounds.
When pop culture meets pro football in the most unexpected way
In what many are calling the most unconventional schedule release in NFL history, the Jaguars leaned into the steamy undertones of Sabrina Carpenter’s “JUNO” music video, assigning each upcoming opponent a sex position referenced or visually suggested in the track. The creative team matched logos and imagery with scenes from the video, creating a playful, provocative collage that left social media in a frenzy.
"The internet is talking, and for good reason," one fan noted, and indeed, the buzz has transcended both football and music circles.
While some pairings—like a dominant pose for a big rivalry—felt spot on, others required a bit more imagination. But in the age of TikTok virality, it wasn’t about perfect logic; it was about pushing boundaries and getting people to talk. Mission accomplished.
Understanding the diverse nature of their audience, the Jaguars also released a toned-down version of the schedule announcement. TikTok personality Ashton Hall was brought in to present a more PG approach, targeting viewers who might not be on board with the edgier content. This dual strategy was smart marketing: it catered to both the viral-hungry Gen Z crowd and more traditional fans.
But let’s be honest—it’s the steamy “JUNO” campaign that truly exploded online.
Travis Hunter and viral marketing : a new era for the Jaguars
The Jaguars didn’t stop at pop culture gimmicks. Star recruit Travis Hunter also made headlines during minicamp, dazzling fans with both his dance moves and on-field performance. His rising profile, combined with the viral success of the schedule release, signals a shift in how the Jaguars are building their brand—on and off the field.
Whether or not this offbeat rollout translates into wins remains to be seen. But as one fan tweeted, “This might be the most Jaguars thing ever—and I’m here for it.” In a season where standing out is half the battle, Jacksonville just secured an early W.
Also Read: Chargers humiliate Josh Allen with savage jab at Hailee Steinfeld’s racy movie in viral schedule release video
And yes, it's exactly as bold as it sounds.
When pop culture meets pro football in the most unexpected way
In what many are calling the most unconventional schedule release in NFL history, the Jaguars leaned into the steamy undertones of Sabrina Carpenter’s “JUNO” music video, assigning each upcoming opponent a sex position referenced or visually suggested in the track. The creative team matched logos and imagery with scenes from the video, creating a playful, provocative collage that left social media in a frenzy.
"The internet is talking, and for good reason," one fan noted, and indeed, the buzz has transcended both football and music circles.
.@jaguars wtf is this pic.twitter.com/HshkT1NggG
— the metten burger 🫢🫳 (@themettenburger) May 15, 2025
While some pairings—like a dominant pose for a big rivalry—felt spot on, others required a bit more imagination. But in the age of TikTok virality, it wasn’t about perfect logic; it was about pushing boundaries and getting people to talk. Mission accomplished.
Understanding the diverse nature of their audience, the Jaguars also released a toned-down version of the schedule announcement. TikTok personality Ashton Hall was brought in to present a more PG approach, targeting viewers who might not be on board with the edgier content. This dual strategy was smart marketing: it catered to both the viral-hungry Gen Z crowd and more traditional fans.
But let’s be honest—it’s the steamy “JUNO” campaign that truly exploded online.
Travis Hunter and viral marketing : a new era for the Jaguars
The Jaguars didn’t stop at pop culture gimmicks. Star recruit Travis Hunter also made headlines during minicamp, dazzling fans with both his dance moves and on-field performance. His rising profile, combined with the viral success of the schedule release, signals a shift in how the Jaguars are building their brand—on and off the field.
Whether or not this offbeat rollout translates into wins remains to be seen. But as one fan tweeted, “This might be the most Jaguars thing ever—and I’m here for it.” In a season where standing out is half the battle, Jacksonville just secured an early W.
Also Read: Chargers humiliate Josh Allen with savage jab at Hailee Steinfeld’s racy movie in viral schedule release video
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