Mr. Ajay Devgn and Cartel Bros debut 'The GlenJourneys' -a luxurious 21-Year-Old Single Malt Scotch, only 600 bottles released

Acclaimed actor and entrepreneur Ajay Devgn has partnered with luxury spirits house Cartel Bros to launch ‘The Glen Journeys Pioneer Edition’, a premium 21-year-old Highland single malt scotch whisky. This exclusive release marks a significant milestone in India’s luxury spirits landscape. The Pioneer Edition boasts a robust 48% ABV, presented in an elegantly crafted oak-finished cask with intricate inlay detailing. This limited release will be available through select travel retail channels worldwide, catering to discerning connoisseurs and collectors. While travel retail prices for the 21-year-old single malt are forthcoming, The GlenJourneys will also offer three non-age statement expressions: Rum Cask, Bourbon Cask, and Sherry Cask. These variants will be priced between ₹7,500 and ₹9,000. This launch underscores Cartel Bros’ commitment to delivering exceptional luxury spirits experiences, further elevating India’s premium whisky segment.

Today, Mumbai witnessed the exclusive launch announcement as, The GlenJourneys marks the arrival of a limited release single malt scotch whisky that embodies adventure, legacy, and the relentless pursuit of excellence. The limited Pioneer’s Edition provides an exclusive chance for a select few to own a piece of whisky history before it arrives in India.

India Launch – The Cask Series to Follow This August
While the flagship 21-year-old single malt debuts globally, Indian whisky lovers can look forward to the brand’s Cask Series, scheduled for release in August 2025. This special collection of cask-aged single malts will highlight the unique finishes and expressions designed specifically for the Indian market. Further details on the cask types, its expressions, tasting notes, and limited edition bottlings are expected to be revealed by the end of August.

“The GlenJourneys is a culmination of passion and artistry, a tribute to the untamed spirit of the Highlands,” states Mr. Mokksh Sani, Founder of Living Liquidz, Mansionz, and Co-founder of Cartel Bros. “We’ve poured our hearts into creating a collection that transcends the ordinary, offering a truly exceptional tasting experience.”

From the first sip to the lingering finish, each moment with The GlenJourneys is an expedition of flavor. Driven by the expertise of Cartel Bros, the makers of The Glenwalk Scotch Whisky and the leadership of co-founders Mr. Mokksh Sani, Mr. Jitin Merani, Mr. Rohan Nihalani, Mr. Manish Sani, and Chief Business Officer Mr. Neeraj Singh. The GlenJourneys, crafted in the Scottish Highlands, is a 21-year-old Single Malt whisky that embodies the essence of its rugged origins. Aged exclusively in hand-selected American oak casks, it is smooth, complex, and deeply evocative, shaped by time and nature. It opens with velvety vanilla sweetness and ripe fruit, leading into a palate that is silky, layered, and luxuriously mellow. The journey concludes with a long, lingering finish, where subtle whispers of smoke remind you of the untamed wilderness from which it was born.

“Bringing The Glen Journeys 21‑year‑old Highland single malt to life has been a journey of passion and precision,” said Mr. Ajay Devgn. “Every detail of the brand reflects our commitment to craftsmanship and excellence. With this collaboration with Cartel Bros we offer an exceptional whisky to connoisseurs worldwide, starting with the introduction of the 21-year-old single malt whisky in travel retail channels across the world.”

Cartel Bros. has long been a force to reckon with in the world of fine spirits, pushing boundaries, redefining luxury, and elevating whisky culture. With the resounding success of The Glenwalk, they established themselves as curators of excellence, known for their relentless pursuit of perfection. Cartel Bros. has successfully activated its operations in more than 50 cities across 12 Indian states, with a growing presence in the Middle East, Australia, New Zealand and Canada, with rapid expansion plans in other international regions soon.

Now, with The GlenJourneys, they introduce a whisky that is both an homage to tradition and a bold step into the future. Every drop reflects their commitment to craft, their understanding of the modern connoisseur, and their passion for creating expressions that stand the test of time. As Cartel Bros. expands its legacy, The GlenJourneys stands as a statement of luxury, rarity, and refinement, setting a new standard for India’s growing ultra-premium whisky scene.

So, what are you waiting for? Answer the call of the wilderness. Experience The GlenJourneys today!

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