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Tata Motors and HDFC Bank collaborate to transform commercial vehicle financing digitally

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Tata Motors, India's leading commercial vehicle manufacturer, has joined forces with HDFC Bank through a Memorandum of Understanding (MoU) aimed at revolutionising digital financing solutions for commercial vehicle customers. This strategic collaboration signifies a major stride towards enhancing the accessibility of financial services for Tata Motors' commercial vehicle clientele.

Under this partnership, Tata Motors customers can seamlessly tap into HDFC Bank's vehicle financing solutions through two primary digital channels: Tata Motors' Online Sales Platform and the innovative Tata e-Guru mobile application. This integration of financial services into the digital ecosystem is designed to streamline the customer experience, enabling them to choose their preferred financier tailored to their specific requirements.

Commenting on this collaboration, Mr. Rajesh Kaul, Vice President & Business Head – Trucks, Tata Motors, said, "As a customer centric company, we are delighted to onboard HDFC Bank on Tata Motors Online Sales Platform and e-Guru, providing our customers with easy and flexible financing options. This partnership aligns with our commitment to enhancing customer experience through innovative digital solutions. By integrating HDFC Bank's expertise and reach, we aim to empower our customers with a range of financial choices that suit their unique needs. This collaboration is a crucial step in our commitment to driving excellence in both product offerings and customer service."

Speaking on this announcement, Mr. Balaji Varma, Executive Vice President, Commercial Vehicle Group, HDFC Bank, said, "We are pleased to partner with Tata Motors to offer attractive digital financing solutions to their commercial vehicle customers. Our solutions are meticulously customised to meet the diverse requirements of customers, ensuring a tailored and seamless vehicle buying experience. We appreciate that the ease of accessibility for vehicle financing is immensely beneficial for customers and we’re committed to enhancing the vehicle financing experience."

This collaboration extends its impact across Tata Motors' entire spectrum of commercial vehicles, including buses, trucks, small commercial vehicles, and pickups. Tata Motors remains steadfast in its dedication to understanding and meeting the evolving needs of its customers, not only in terms of products and services but also from a financial assistance perspective. The strategic alliance between Tata Motors and HDFC Bank is poised to redefine the landscape of digital financing solutions for commercial vehicles in India.
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