Desi ads in Aussie media featuring 'King Kohli' in hindi & punjabi go viral

After India’s humiliating 0-3 whitewash at home against New Zealand, the cricket team’s next challenge is the highly anticipated five-match Test series against Australia, starting November 22. Despite Virat Kohli’s recent struggles and Australian media speculating that this could be his farewell on Australian soil, Kohli continues to dominate the headlines. His image is splashed across in Australian media - with not just English, but also Hindi and Punjabi ads, which are now going viral online. Fans are quick to point out, “That’s why we call him King Kohli.”

Cricket writer and commentator Bharat Sundaresan took to X to highlight the ads featuring Virat Kohli, posting, “A lot of @imVkohli in the Australian papers this morning as is the norm whenever India are in town but never expected to see Hindi and Punjabi appearing in the Adelaide Advertiser. Tells you about the magnitude of the #AusvsInd series for Australia & cricket in this country.”

A lot of @imVkohli in the Australian papers this morning as is the norm whenever India are in town but never expected to see Hindi and Punjabi appearing in the Adelaide Advertiser. Tells you about the magnitude of the #AusvInd series for Australia & cricket in this country pic.twitter.com/I5B2ogPvEJ

— Bharat Sundaresan (@beastieboy07) November 12, 2024

In the comments, fans quickly embraced the "Virat bhaai aura," with some noting, “Once the lion arrived in the town, audience are eager to watch his hunger fight. Big stage is ready for VIRAT.”

Others found humour in the literal English-to-Hindi translations, saying, “Someone should have done a better job with Hindi quotes rather than straight English to Hindi translation. Battle of the summer is not equal to Garmiyo ka muqaabla!”

Other posts followed on X, highlighting these ads. Check these out below:

Just here to Say Cricket Australia is biggest PR of Virat Kohli. #ViratKohli #INDvsAUS pic.twitter.com/uOtShnfV49

— Mufaddal Parody (@mufaddal_voira) November 12, 2024

VIRAT KOHLI IN THE POSTER FOR DAILY TELEGRAPH IN AUSTRALIA...!!!!

- The Face of Cricket 🐐 pic.twitter.com/W1daqv8p2Y

— Johns. (@CricCrazyJohns) November 12, 2024

When in Australia - Virat Kohli is the Brand Ambassador 🥵 pic.twitter.com/4nuhQduRWj

— Dinda Academy (@academy_dinda) November 10, 2024

Australian Newspapers made a Separate article for Virat Kohli just to announce Kohli reached Australia - Whether for 2018 Tour, 2020 Tour or in this Tour 2024.🫡

- KING KOHLI, THE GLOBAL ICON..!!!! 🐐 pic.twitter.com/vdNw40oTWp

— Tanuj Singh (@ImTanujSingh) November 11, 2024

Growing concerns over Virat Kohli’s form of recent

During the recent Test series against New Zealand, Kohli's performance was below par, with an average just above 15.

The 36-year-old failed to score a single century in the three-match series, which India lost 0-3.

Credit: ANI

In 2024, Kohli’s average stands at just 22.72 from six matches, marking his lowest Test average since his debut in 2011. 

Additionally, he has dropped out of the ICC Men's Test Batting Rankings top 20 for the first time in a decade.

In the past four years, Virat Kohli has managed only two Test centuries, both of which came in 2023. 

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